Megváltozik-e a nonbusiness marketing szerepe a globális trendek hatásaira?

Chapters

• The role of autonomies in sustainable competitiveness
  László Dinya, Anikó Klausmann-Dinya
  DOI: https://doi.org/10.14232/gtk.nmgt.2023.1
  p. 9-19
• How can responsibility be interpreted in the fashion industry?
  Noémi Vizi, Erzsébet Hetesi
  DOI: https://doi.org/10.14232/gtk.nmgt.2023.2
  p. 20-27.
• Digital platforms and social responsibility
  Erzsébet Hetesi
  DOI: https://doi.org/10.14232/gtk.nmgt.2023.3
  p. 28-38.
• Small town marketing solutions

  identity and community building in order to achieve settlement goals and increase the attractiveness of the place of residence
  István Piskóti
  DOI: https://doi.org/10.14232/gtk.nmgt.2023.4
  p. 40-55.
• The impact of digitization on cultural participation

  pros and cons
  Valéria Pavluska
  DOI: https://doi.org/10.14232/gtk.nmgt.2023.5
  p. 56-64.
• Can marketing be interpreted without exchange?

  The role of exchange in nonbusiness marketing through the example of political marketing
  Tamás Honti
  DOI: https://doi.org/10.14232/gtk.nmgt.2023.6
  p. 65-71.
• Trends in higher education and higher education marketing

  szakirodalmi feltárás
  Anita Kéri
  DOI: https://doi.org/10.14232/gtk.nmgt.2023.7
  p. 73-81.
• Sustainability in higher education

  from classroom into the world of work
  Ida Ercsey
  DOI: https://doi.org/10.14232/gtk.nmgt.2023.8
  p. 82-90.
• Sustainability education using hackathon methodology

  challanges and responses with the simony hackathons
  Petra Putzer
  DOI: https://doi.org/10.14232/gtk.nmgt.2023.9
  p. 91-98.
• The challenges of digital education in the shadow of COVID-19
  Dávid Máté Hargitai, Stefánia Matild Töreki
  DOI: https://doi.org/10.14232/gtk.nmgt.2023.10
  p. 99-106.
• Detecting technological changes along information patterns
  Ágnes Réka Mátó, Márton Vilmányi
  DOI: https://doi.org/10.14232/gtk.nmgt.2023.11
  p. 107-118.