Investigation of sense of community among cyclists

Cycling has become determinate in many areas of life. It is a cheap, environmentally friendly and flexible mode of transport, and due to the emergence and development of cycle sport and the growing willingness to follow a healthy lifestyle, cycling provides sports opportunities and the daily exercise for many. The aim of this study[1] is to investigate the sense of community among cyclists by conducting an online survey using validated questions from the Sense of Community Index 2 (SCI-2) model, with 362 responses gathered. According to the results, the interpreted scales were applicable and most of the respondents agreed with the 4 dimensions of the SCI-2 (Membership, Influence, Integration and fulfilment of needs, Shared emotional connection) which assumes that cyclist do feel a kind of community with each other. From a marketing point of view, cycling can be perceived not only as an activity but also as a group of consumers linked to this activity.

Keywords: sense of community, cycling, Sense of Community Index 2