Košičiarová K, Mateášiková M, Kádeková K. The future of digital marketing? Artificial Intelligence and Augmented Reality. In: Kuruczleki Éva, editor. Navigating the Future: Digitalization, Sustainability, and International Business [Internet]. Szegedi Tudományegyetem Gazdaságtudományi Kar; 2025 [cited 2025 Jul. 10]. pp. 44-60. Available from: https://ebook.ek.szte.hu/index.php/szte-gazdasagtudomanyi-kar/catalog/book/348/chapter/628