Košičiarová, Košičiarová, Mateášiková Mateášiková, and Kádeková Kádeková. “The Future of Digital Marketing? Artificial Intelligence and Augmented Reality”. In Navigating the Future: Digitalization, Sustainability, and International Business, edited by Éva Kuruczleki, 44–60. Szegedi Tudományegyetem Gazdaságtudományi Kar, 2025. Accessed July 10, 2025. https://ebook.ek.szte.hu/index.php/szte-gazdasagtudomanyi-kar/catalog/book/348/chapter/628.