Košičiarová, K.; Mateášiková, M.; Kádeková, K. The Future of Digital Marketing? Artificial Intelligence and Augmented Reality. In Navigating the Future: Digitalization, Sustainability, and International Business; Kuruczleki, Éva, Ed.; Szegedi Tudományegyetem Gazdaságtudományi Kar, 2025; pp. 44-60. https://doi.org/10.14232/gtk.nfdsib.2025.3.