Analyzing the waste management attitude and behavior of university students

Effective waste management is a crucial aspect of any sustainable economy. Therefore, analyzing the attitude, behavior and intentions of consumers can lead to significantly reducing waste disposal and positively affecting the environment, economy, and society. This study is part of a comprehensive research project meant to identify and analyze the main factors influencing consumers’ behavior towards waste disposal. In this methodological paper the focus group discussion guide used is verified, and the question of whether audio stickers can improve the effectiveness of such focus group discussions is tested. After a thorough overview of the literature both quantitatively and qualitatively, two pilot focus group discussions among Hungarian university students were carried out. The focus guide was built upon previously performed World Café results. Brainstorming emerged as highly effective method for evoking a wider array of ideas. The World Cafe categories, while providing structure, did not foster deeper exploration and in some cases even restricted the responses. The use of audio stickers facilitated the sharing of personal examples and emotions. It also contributed to a more relaxed interview atmosphere. Overall, the methodology used here can help increase the effectiveness of the interviews, which in turn can deepen the understanding of the factors influencing consumers’ responsible waste management behavior and attitude.

Keywords: waste management; interview; university students; attitude; behavior